“we are for each other; then
laugh, leaning back in my arms
for life’s not a paragraph
and death i think is no parenthesis.” – ee cummings
Apple
I can’t really say what I work on at Apple, but I promise it’s
something… something special.
I wasn’t always a Mac user, of course, but I knew three people that
were. They really knew how to use the computer, like truly
use it. Their ideas transferred seamlessly onto the liquid
crystal display, which was encased in white plastic, cantilevered
over a messy desk. I was in love.
I got my first computer (an Apple Powerbook G4) as a senior in high
school. Peeling off the plastic wrap and separating the Aluminum
shell for the first time revealed a glowing world captured behind
glass. I spent 12, 14, 16 hours a day assimilating myself to this
new world, learning how to command it, learning how to build atop
it. I knew my future was encoded within that machine, I just had to
crack that code.
Back then technology was our lifeline. Millions of messages were
sent from tiny boxes to friends down the street. Punk rock and movie
soundtracks that were downsampled to 98kpbs and scattered across the
world were magically reconstituted over the network, overnight.
Hypertext became the new youthful form of expression, allowing us to put
a beacon out into to the world and proclaim that we were at the edge
of something new.
Years flew by. I can’t describe it, other than to say it was
otherworldly but entirely natural.
I am who I am because of those three people. To some (very real)
extent, I got this job because of them. I thought it would connect
me to them, like I would be able learn and absorb some of their of
effortless cool when on the machine.
I was the first engineer hired at Everlane, and since then I've
taken on a number of roles, from tech lead to hiring manager to
store-builder to interim CTO.
At Everlane, everything from the user-facing e-commerce experience,
to the in-store Point of Sale system, to the content mangement
tooling, to the logistics and warehouse integration are all built
from scratch, in-house. Having that freedom allows us to pull levers
that other retailers simply can’t, so it’s our job to
think of how we can differentiate ourselves from the rest of the
pack.
To that end, it’s hard to capture all that went into making
Everlane what it is today. But here are a few fun things that have
happened over the past ten years:
Oversaw numerous technical overhauls across the stack, from Rails
to Backbone to React and Redux to Next and Apollo. From Sprockets
to Grunt to Webpack.
Partnered with the Creative and Design functions to build and
templatize engaging and immersive marketing experiences like
micro-sites, landing pages, and hyper-interactive features both
online and in-store.
Developed styleguides and UI frameworks, which made building
front-end features as easy and fun as playing with Lego.
Built a Point of Sale system used in Everlane's nine retail
stores, which includes native-feeling experiences like scanning
barcodes, swiping credit cards, and signing an iPad with your
finger, all within the browser.
Navigate and thrive amid ambiguity and shifting priorities by
understanding risk, reward, return on investment, and minimum
viable products.
Stepped into an interim CTO role from August 2018 to January 2019.
Helped ideate, hire, and grow the engineering, product management,
and digital design teams–from 2 to 25 people.
“When I was young there were beatniks. Hippies. Punks. Gangsters.
Now you're a hacktivist. Which I would probably be if I was 20.
Shuttin' down MasterCard. But there's no look to that lifestyle!
Besides just wearing a bad outfit with bad posture. Has WikiLeaks
caused a look? No! I'm mad about that. If your kid comes out of the
bedroom and says he just shut down the government, it seems to me he
should at least have an outfit for that.”
– John Waters
“Meanwhile, a decade after “Pattern Recognition,” K-HOLE, a
marketing think tank modelled on the one in the novel, popularized
Cayce’s fashion philosophy in the form of “normcore,” a
trend—forecasted, then real—based on the idea of secretive,
informed, intentional blankness. Normcore influenced design more
broadly, shaping the aesthetics of companies like Everlane and
Uniqlo. The boundary between fiction and reality turned out to be
even blurrier than Gibson had thought. He had rewritten the code
himself.”
– The New Yorker, How William Gibson Keeps His Science
Fiction Real, 2019
“There is nothing in the world that is not mysterious, but the
mystery is more evident in certain things than in others: in the
sea, in the eyes of the elders, in the color yellow, and in music.”
– Jorge Luis Borges
“We have no future because our present is too volatile. We have only
risk management. The spinning of the given moment's scenarios.
Pattern recognition.” – William Gibson
April
On fortunate nights, I am in a band with my best friends called
April. We released our first album, This Is The New Trance,
in 2021.
It all seems pretty textbook – five neighborhood friends that grew
up in the suburbs of San Diego, listening to punk music,
skateboarding, playing power chords and eating burritos. We could
have been Blink-182 if we were remotely talented…
But suffice it to say, we didn’t end up sounding like Blink-182.
That’s not for lack of desire, but a very palpable lack of ability.
Still, influence plays a significant role. While our music is often
without vocals, lyrics, percussion, or really anything that
traditionally gives songs “life,” we still want to make the listener
feel the same way they did the first time they heard
Enema of the State, or Hounds of Love, or
My Beautiful Dark Twisted Fantasy.
I helped a friend build out their collaborative interviewing
environment, which makes for more human and less hostile
interviewing of software engineers.
I worked on everything from building out an interactive interview
prep course for Facebook (think like, their own internal LeetCode),
to user-selectable color schemes for the in-browser code editing and
REPL environments, to general React-ification of a fast moving
codebase.
Chimera
In the height of the COVID-19 pandemic, my friends and I thought it
would be a fun idea to build a physical retail store.
We set up a small glassbox storefront selling a curated selection of
records, vintage clothing, leftist literature, and strange cacti.
While it was a fun experiment for the year, we eventually started to
miss our weekend mornings. But in that fleeting moment of
small-business ownership, we felt like we built a space that brought
a smile to a few faces and that made all the taxes worth it. And we
have an
Instagram account
still active, living its days out as a memoryhole to a time we built
something from nothing.
Yelp
Javascript (the old kind)
Python
UI Design
User Experience
Product Management
I worked on the front lines of local business review site, Yelp.com,
during its time of peak growth, which included international
expansion and the IPO.
In addition to the various front-end projects I worked on during
this time, I became first engineer to bridge the gap to work on UI
design and Product Management. In that capacity, I designed and
built Yelp’s first modern mobile site.
Incidentally, an internet-stranger sent me an email about this
website. Their words were heartwarming, if not completely
unexpected. And since I need some way to close out this digital
collage, I thought why include their affirming words to this memory
bank I’ve cobbled together:
—
I wanted to thank you.
It's been a long time since I've
landed on a web page that is so unapologetic about its emotional
core…Until recently, I associated programming exclusively with
computation, programming which basically exists to do a thing - as a
means to an end. And it still is that most of the time. That's fine.
Still, it's easy to forget that it can also be art, and deliver a
soulful experience, which is the ephemeral thing I've been trying to
capture since entering tech.
Hearing you - someone -
even if a complete stranger - articulate those feelings as well,
made me really happy. You're so unapologetic about how personal your
motivations are, even if they are secret.